Practice going pretty well. Looking forward to @TransMusicales festival in France and then @NH7 PUNE #Alluri
about 1 day ago | @allurimusic

Having been a music lover for most of my life, the most frequent and difficult question I’ve always had to deal with is the one and only: “What kind of music are you into?” now, I think you can all relate when I say this is the most difficult question one could ever ask, but I found out I manage to get away with it pretty easily simply by generalising my way too long list of bands with “I’m into indie rock”.

I wish I could say this helped a lot, but it generated the same result every single time, with people either misunderstanding or voluntarily trying to be funny (not) by saying “Oh, so you mean, like, Indian music?”
Well well. Turns out, Indian indie rock is a thing, and I had the pleasure to discover it in the first place with an amazing artist going by the name of Alluri.

Hailing from Hyderabad, India, his music is almost impossible to categorise into a specific genre thanks to his multiple influences, including classical music which was absorbed in his teens and acts of the likes of Morrissey, Doves and Joy Division, which he’s been listening to while learning to play guitar during his studies in the UK. If Arcade Fire and Ennio Morricone had a musical child, Alluri’s triumphant and euphoric tunes are probably what it would sound like.

Now working between India, the UK and Italy, the singer-songwriter has spent the last summer recording his latest album in his native language (Telugu) in Milan, teaming up with Muse producer/mixer Tommaso Colliva and Italian musician Massimo Martelotta, from cult cinematic Italo-funk band Calibro 35.
He then went on forming a brand new touring band with the artists who feature on the album, and after a number of performances in London and also at The Cambridge Folk Festival he eventually brought his vivacious live show to The Islington, London, last week, for an exclusive showcase of tunes from his upcoming release, which is due for next year.

Alluri played a quite short but intense show for a packed and enthusiastic crowd which kicked off with Naa Tow Raa (Come With Me), its musical crescendo and reverberating lyrics being the perfect intro for the whole set. Malinyudu (Gutter Man) and Baalyam (The Lost Irredeemable Magical Weirdness of Childhood) followed, the latter being one of the highlights of the evening: a cheerful, carefree song with a touch of melancholy, about childhood memories and how they shape us into the grown-ups we eventually become.
Next on was Puttamu (The World), an almost entirely instrumental track bearing an almost jazzy feel with its gentle sax in the background, followed by Beatles-esque Emi Chestunamu (What Are We Doing?) with its bright and ever-increasing brass section.

The closing tracks coincided with Alluri’s two latest lead singles, Evari Kosam (For Whose Sake) and Endukala (Lovers No More), which was described by the artist himself as a “happy break up song”, referring to its cheerful and catchy musical tone opposed to the sadness of the lyrics, describing the recurring drama following the end of a relationship.

In conclusion, although singing in a foreign language, Alluri positively engaged the crowd at The Islington with his genderless, joyous tunes, demonstrating an important point: great music is made everywhere in the world, and language is no barrier when you hear songs that offer a strong emotional and melodic connection.

FMS- Fashion Music Style

If you’ve ever fancied learning Telugu – an Indian language similar to Italian (allegedly) – then here’s your chance, as Hyderabad’s Alluri releases the kitsch cat-fight visuals for his second single, ‘Endukala’ (Lovers No More).

The ‘happy break up song’ combines simple lyrics and melodies with a euphoric brass section, giving the track a retro feel, and signalling a new, larger sound for the Indian born artist. Alluri absorbed classical music in his teens before learning guitar and bingeing on the likes of Doves and Morrissey during his UK studies.

Now working between India, the UK and Italy, he’s teamed up with Muse producer/mixer, Tommasso Colliva, and Italian musician, Massimo Martelotta, from cult ‘cinematic Italo-funk’ band Calibro 35, on this powerful and unique music sung in the local Telugu language of Hyderabad.

‘Endukala’ follows on from 2016’s ‘Evari Kosam’, and after spending the summer recording a new album entirely in Telugu, with Colliva and Martelotta, Alluri formed a new touring band with the artists who feature on the album, performing in London and at The Cambridge Folk Festival in August 2017.

Alluri returns to London on November 7th to play The Islington.

Video Premiere: Alluri’s Kitsch Cat-Fight Visuals for Second Single, ‘Endukala’ (Lovers No More)

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Upcoming Shows

07 Dec 2017 Rennes Transmusicales Festival Transmusicales Festival Buy ticket
10 Dec 2017 Pune NH7 Weekender NH7 Weekender Buy ticket
13 Dec 2017 Hyderabad Heart Cup Coffee Heart Cup Coffee
14 Dec 2017 Bangalore The Humming Tree The Humming Tree

Past Shows

07 Nov 2017 London, UK The Islington The Islington
20 Sep 2017 Milan, IT Secret! Secret!
30 Jul 2017 Cambridge Cambridge Folk Festival Cambridge Folk Festival
28 Jul 2017 London The Finsbury The Finsbury
27 Jul 2017 London Tooting Tram and Social Tooting Tram and Social
11 Mar 2017 London Sofar Sounds Sofar Sounds
28 Feb 2017 London Servant Jazz Quarters Servant Jazz Quarters
12 Nov 2016 Pune High Spirits High Spirits
10 Nov 2016 Delhi Anti-Social Anti-Social
09 Nov 2016 Hyderabad Pier 33 Pier 33
06 Nov 2016 Hyderabad NH7 Festival NH7 Festival
04 Nov 2016 Bangalore The Humming Tree The Humming Tree
01 Jun 2016 London Water Rats Water Rats
12 May 2016 London Hoxton Stag's Head Hoxton Stag's Head
15 Apr 2016 Sheffield Riverside Riverside
14 Apr 2016 Derby Ryan's Bar Ryan's Bar
09 Apr 2016 Nottingham Contemporary Contemporary
08 Apr 2016 London The Monarch, Camden The Monarch, Camden
16 Mar 2016 London Nambucca Nambucca
05 Feb 2016 Nottingham Jamcafe Jamcafe
18 Oct 2015 Brighton Green Door Store Green Door Store
18 May 2015 Brighton Maggie Mae Maggie Mae

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